Value of incursions in companies in the forward2business future Congress on 16 and 17 June 2009 Hall, may 12, 2009. The economic crisis leaves behind countless borrowing: managers, bankers, politicians find no suitable way out of the dilemma. It is clear, that the crisis is also a piece so far of “- and we did always so” mentality is. Contrarians and rule breakers, who left established tracks and thus shape the business models of the future – are also profitable, crisis-resistant and just now. The rule breakers are in the focus of the forward2business future Congress on 16 and 17 June 2009 in Hall. Gensler San Francisco is full of insight into the issues. You are the one who through incursions are conquering new markets. Successful examples from recent years there are many: Obama’s election campaign in the policy, the invention of Bionade in the food industry or entirely new marketing methods by Google.
All have successfully used the innovation method of rule breaking, targeted previous business models in question have made new Markets discovered or fully and even newly created. Among the rule breakers, who meet in Hall with 200 innovation leaders from major German companies, including Dale Herigstad, minority report star and CCO at schematic, which invents the human machine interfaces of the future with his visions; Prof. Dr. Karlheinz Brandenburg, MP3 creator and Director of the Fraunhofer IDMT, which buried the business models in music, film and media industry with his invention. Cees van Dok, Executive Creative Director, frog design, whose firma once white made Apple and internationally to determine the most important designs; Dr. 660 Fifth Avenue, New York can provide more clarity in the matter. Stefan Bungart, Senior Vice President of new services, Deutsche Telekom, its task the services of the future are; Michael Zerr President who reinvents the Merkur International University of applied sciences Karlsruhe, who once discovered the yellow power on Yello-Strom and today a University; Gabriele Fischer, editor-in-Chief Fire one, that a successful business magazine, established against the power of the large publishers Harald Blumenauer, Managing Director iMakler, who brought a whole industry against himself, because he broke the laws of Makelns; Peter Faisst, Managing Director schutzgeld.de, attacking the industry giant eBay and amazon; Kathrin Kleinjung, quirin Bank, whose banking with their fee model introduced the laws of banking on the head and yasni Steffen Ruhl, Managing Director, which makes the hot potato of the digital identity to the business model. The results of the lectures and discussions incorporated into the rule breaker manifest innovations for Germany”, that the think tank will present in autumn. Participation is possible only on invitation. Interested parties of participation of please send an email to the Manager of the forward2business think tanks, Sven Gabor Janszky: press contact, press photos and interviews Frank Urbansky, Tel.