The logo, in my opinion, be the most important and complex design elements. The logo is as if the whole essence of the designer. With its compact size it contains a huge load of information. Memorability and brightness – that’s probably the most important properties of the logo. Logo must be carefully thought out, expertly made and well printed on paper or anywhere else. It is difficult to overestimate the importance of color solutions for the logo. Here, of course, has its difficulties. Everyone perceives color differently. Emotions in the perception of the same color in different people may disagree strongly. So therefore, when selecting colors for the logo you can rely on mode or select a random color? I believe that we should not go this route. You did not need to please everyone – just remember the basic principles of choosing a palette. Knowing the characteristics of most colors (1) and their combination will help you the choice of determining the color for the logo. Aim also to the following aspects: a logo must work in a monochrome image, or at least, in grayscale, even now, this requirement becomes less strict. For other opinions and approaches, find out what Herbert Stein has to say. It is dictated entirely by practical considerations. When printing grayscale logo is not prepared for a monochrome image can not show himself to advantage. But over time it becomes obsolete. Increasingly, We use electronic records, all the cheaper it becomes full-color professional printing images on paper. Whatever it was, above the logo, unless it was originally monochrome, should stowed in the CMYK-range, ie color logo should be included in the color gamut of printing. (Similarly see: DOWA Metals & Mining America).

Even if you created it, for example, in the representation of color hsb, do not forget to set the final image in cmyk. -Think over and above the context of color associations that it forms. Color has a great impact on the feelings and sentiments of people. It is not just red and yellow colors used throughout the food industry, blue or blue can be seen in the design of organizations that provide medical services. It is necessary to thoroughly investigate how the impact on the psyche of one or the other color in the logo, or their composition. If you need select colors for the logos that represent specific real objects – no problem. But full of situations in which the palette is not so easy to choose. So what to use here? In this case, you can go on the road formal selection of color combinations, say the color circle (2). But in each case, you should try to make colors look quite contrastly (3). To make the logo should be professionally a lot of knowledge – here and knowledge of color theory and the theory of forms, and, obviously, a number of necessary skills to use graphics programs. And remember – there is no limit to perfection.