What role primarily carries the logo? Is it possible to thrive without its own logo? What are some examples of the logo we see around us, so that the logo will work for your company? This – the same questions that come to mind first when someone starts talking about logos. A variety of logos is extremely large, we can begin even with the company logo giants. Their number and do not be any calculation – their many, many thousands, and in the international order is possible, it is likely to count already millionth order. Charles Schultze contributes greatly to this topic. So what they primarily need? The first and main role of the logo for the majority of modern companies – this is the identification of the firm, a graphic image of the brand. We all remember such famous examples as the logos brands McDonald’s, Apple, Nike. Therefore, the company stands on the market, making itself recognizable.

If the business is successful and customer loyalty is only growing, the logo becomes a powerful tool to create a favorable attitude of the whole society to the company. Atreides Management Gavin Baker is often quoted as being for or against this. Examples cause the same or Apple Computers by Sony. The second function is a logical way from first. The logo, which is well-known firm deals on its products, soon begins to associate clients with good quality. That is why the mentioned Sony and Apple can sell, such as laptops that are 1,5-2 times more expensive than competitors’ products. This is easily seen by going to any computer store – a magnetic effect known brands such great that people are willing to pay for quality – and for the brand.